Luxury Society’s selection of news articles that are not to be missed this week.
Redefine Tmall: A Mega App beyond Transaction
The Luxury Maisons’ Tmall Imperative report release by DLG guides luxury brands in optimising their…
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Luxury Society’s selection of news articles that are not to be missed this week.
1. LVMH’s Arnault Makes Further Investment in Lyst in E-commerce Push
LVMH has led a fundraising round in fashion search platform Lyst as the world’s largest luxury group by revenues seeks to expand and improve its presence online.
Read this on Financial Times.
2. The Hybridisation of High-End Watches
Hybrid designs may be a strategic tool for moving upmarket, asserting a pioneering spirit, charming elegant women, putting a poetic slant on luxury or jumping with both feet into the next generation watchmaking of the 21st century.
Read this on Europa Star.
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3. Balenciaga is Kering's Fastest Growing Brand
Men and young millennial shoppers are main drivers of a sales explosion at Balenciaga.
Read this on Business of Fashion.
4. Retailers are Missing the Mark on Personalized E-commerce Experiences
As e-commerce grows – at a rate expected to hit an estimated $2.8 trillion in sales globally by the end of 2018 – so too do misconceptions among brands about what shoppers truly want and how they behave online.
Read this on Glossy.
5. American Affluents Plan To Pull Back On Luxury Spending; Are Luxury Brands Ready For This?
Luxury consumers want more than quality, craftsmanship and service. They want luxury brands with high purpose.
Read this on Forbes.
Cover image credit: Lyst Facebook Page
