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What We’ve Read: How Luxury Brands are Engaging Younger Consumers

by

Camille Lake

|

This is the featured image caption
Credit: This is the featured image credit

Luxury Society’s selection of news articles that are not to be missed this week.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Luxury Society’s selection of news articles that are not to be missed this week.

1. How Luxury Brands Remain Relevant To Millennials And Gen Z

With disruptive startups and direct-to-consumer distribution popping up everywhere, are luxury brands the thing of the past? Branding and marketing expert Olga Pancenko, COO and VP of marketing for PERRIN PARIS doesn’t think so.

Read this on Forbes.

2. Gucci Fuels Booming Sales at Luxury Firm Kering

Booming sales growth at French luxury group Kering got even faster in the first quarter, sending its shares to record highs, as red-hot demand for its Gucci clothing and handbags was joined by other labels such as Balenciaga.

Read this on NYTimes.

Join Luxury Society to have more articles like this delivered directly to your inbox

3. Blockchain, Internet of Things and AI: What the Newest Luxury Startup Accelerators are Investing In

Helping to foster new industry startups is a way for retailers and conglomerates to lend their support and cash to companies they think will prove lucrative and beneficial down the line.

Read this on Glossy.

4. Frederique Constant CEO Peter Stas On The Apple Watch Threat

"The Swiss watch industry could be heading for trouble," the smartwatch-savvy CEO of the Frederique Constant Group says. He explains why.

Read this on Hodinkee.

5. Fendi Launches Exclusive Capsule Collection with Net-a-Porter

Fendi is the latest luxury brand to reintroduce its heritage monogram with an exclusive capsule collection in collaboration with Net-a-Porter.

Read this on Independent.

Cover image credit: Gucci

Camille Lake

Writer, Luxury Society

Before joining the editorial team at Luxury Society, Camille worked with a South African magazine, The Month, as well as a Swiss digital publication, Luxuria Lifestyle. She then went on to join the team at a leading business publication in Geneva, Bilan Magazine.

RETAIL

What We’ve Read: How Luxury Brands are Engaging Younger Consumers

by

Camille Lake

|

This is the featured image caption
Credit : This is the featured image credit

Luxury Society’s selection of news articles that are not to be missed this week.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Luxury Society’s selection of news articles that are not to be missed this week.

1. How Luxury Brands Remain Relevant To Millennials And Gen Z

With disruptive startups and direct-to-consumer distribution popping up everywhere, are luxury brands the thing of the past? Branding and marketing expert Olga Pancenko, COO and VP of marketing for PERRIN PARIS doesn’t think so.

Read this on Forbes.

2. Gucci Fuels Booming Sales at Luxury Firm Kering

Booming sales growth at French luxury group Kering got even faster in the first quarter, sending its shares to record highs, as red-hot demand for its Gucci clothing and handbags was joined by other labels such as Balenciaga.

Read this on NYTimes.

Join Luxury Society to have more articles like this delivered directly to your inbox

3. Blockchain, Internet of Things and AI: What the Newest Luxury Startup Accelerators are Investing In

Helping to foster new industry startups is a way for retailers and conglomerates to lend their support and cash to companies they think will prove lucrative and beneficial down the line.

Read this on Glossy.

4. Frederique Constant CEO Peter Stas On The Apple Watch Threat

"The Swiss watch industry could be heading for trouble," the smartwatch-savvy CEO of the Frederique Constant Group says. He explains why.

Read this on Hodinkee.

5. Fendi Launches Exclusive Capsule Collection with Net-a-Porter

Fendi is the latest luxury brand to reintroduce its heritage monogram with an exclusive capsule collection in collaboration with Net-a-Porter.

Read this on Independent.

Cover image credit: Gucci

Camille Lake

Writer, Luxury Society

Before joining the editorial team at Luxury Society, Camille worked with a South African magazine, The Month, as well as a Swiss digital publication, Luxuria Lifestyle. She then went on to join the team at a leading business publication in Geneva, Bilan Magazine.

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