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What We’ve Read: What to Expect at Baselworld 2018 and How the Influencer Economy is Evolving

by

Camille Lake

|

This is the featured image caption
Credit: This is the featured image credit

Luxury Society’s selection of news articles that are not to be missed this week.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Luxury Society’s selection of news articles that are not to be missed this week.

1. Will Baselworld Continue to Exist?

Wei Koh tells it like it is, about the world's largest watch fair and its ailing state: Baselworld 2018.

Read this on Revolution.

2. The Brand-Influencer Power Struggle

In a multi-billion-dollar influencer economy, bartering for gifts and front-row seats has given way to paid projects, but who really has the power?

Read this on Business of Fashion.

Join Luxury Society to have more articles like this delivered directly to your inbox

3. The Fashion Contribution That Shaped Hubert De Givenchy's Legacy

The founder of the Givenchy label leaves behind a legacy of Parisian glamour and elegance spanning decades — and a friendship that helped lead to the practice of using celebrities as brand ambassadors.

Read this on Forbes.

4. Is Time Running Out for the Swiss Watch Industry?

With sales flagging, Switzerland’s watchmakers need to raise the interest of a generation that has no need for traditional timepieces. An unlikely 68-year-old executive is leading the way.

Read this on The Wall Street Journal.

Cover image credit: Baselworld

Camille Lake

Writer, Luxury Society

Before joining the editorial team at Luxury Society, Camille worked with a South African magazine, The Month, as well as a Swiss digital publication, Luxuria Lifestyle. She then went on to join the team at a leading business publication in Geneva, Bilan Magazine.

RETAIL

What We’ve Read: What to Expect at Baselworld 2018 and How the Influencer Economy is Evolving

by

Camille Lake

|

This is the featured image caption
Credit : This is the featured image credit

Luxury Society’s selection of news articles that are not to be missed this week.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Luxury Society’s selection of news articles that are not to be missed this week.

1. Will Baselworld Continue to Exist?

Wei Koh tells it like it is, about the world's largest watch fair and its ailing state: Baselworld 2018.

Read this on Revolution.

2. The Brand-Influencer Power Struggle

In a multi-billion-dollar influencer economy, bartering for gifts and front-row seats has given way to paid projects, but who really has the power?

Read this on Business of Fashion.

Join Luxury Society to have more articles like this delivered directly to your inbox

3. The Fashion Contribution That Shaped Hubert De Givenchy's Legacy

The founder of the Givenchy label leaves behind a legacy of Parisian glamour and elegance spanning decades — and a friendship that helped lead to the practice of using celebrities as brand ambassadors.

Read this on Forbes.

4. Is Time Running Out for the Swiss Watch Industry?

With sales flagging, Switzerland’s watchmakers need to raise the interest of a generation that has no need for traditional timepieces. An unlikely 68-year-old executive is leading the way.

Read this on The Wall Street Journal.

Cover image credit: Baselworld

Camille Lake

Writer, Luxury Society

Before joining the editorial team at Luxury Society, Camille worked with a South African magazine, The Month, as well as a Swiss digital publication, Luxuria Lifestyle. She then went on to join the team at a leading business publication in Geneva, Bilan Magazine.

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