Social media has long been used as a channel for brands to carry out two-way conversations with their consumers. While this is seen as a useful tool across all industries, it is particularly relevant and important for those in the hospitality sector, where the main good being sold is customer service.
At the third Luxury Society Keynote in Shanghai, luxury hotelier Four Seasons Hotels & Resorts talked about how they leveraged social media to better enhance the entire consumer experience. Vice President of Hotel Marketing, Asia Pacific, Jocelyn Phi, shares more.
Watch the video below for Phi’s full presentation.
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