Luxury Society invites you to discuss digital with Chopard, Lexus, Kenzo, St. Regis Hotels, Google, Omega, Agent Provocateur, Watch Anish, Jumeirah Hotels & more…
EVENTS
Agenda: Digital Luxury Keynote, London 2015
This is the featured image caption
Credit: This is the featured image credit
Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.
PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.
In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”
The Fondation Cartier pour l’Art Contemparain building in Paris
Luxury Society invites you to discuss digital with Chopard, Lexus, Kenzo, St. Regis Hotels, Google, Omega, Agent Provocateur, Watch Anish, Jumeirah Hotels & more…
Luxury Society invites you to discuss digital with Chopard, Lexus, Kenzo, St. Regis Hotels, Google, Omega, Agent Provocateur, Watch Anish, Jumeirah Hotels & more…
As the world’s leading business resource for the luxury industry – digital from day one – the intersection of luxury brands and new technologies is something close to our heart. The digital revolution has allowed Luxury Society to virtually connect over 30,000 luxury executives in 150 countries, and to discuss industry issues daily with more than 60,000 individuals on Twitter.
The information age has made the world a truly global place, boosting consumer expectations in a time of constant connectivity. It has democratised access to information, forever changing the way that luxury brands interact with their audience.
With change comes challenges. Aside from the fact that the luxury industry was slow to leverage digital technology, platforms, devices and technologies evolve at such a rapid rate that what was groundbreaking today, is often obsolete tomorrow. Yet consumers have never demanded so much from brands.
“ The information age has made the world a truly global place, boosting consumer expectations ”
They want globally consistent, fully integrated experiences that will allow them to purchase and engage luxury wherever they are in the universe, using whichever device takes their fancy. We, as the luxury industry, can no longer ignore the confronting tools and technologies that will bring our products and services to the next generation.
As scary as it may be to think that (real) leather can be grown in a laboratory, using the cells of bovines, or that a piece of silver jewellery can be realised by a printer, the future is fast arriving. And the opportunities presented to luxury brands are far too great to be ignored.
We invite you to connect, inform and inspire your industry colleagues in London on Wednesday 13th May, in partnership with Bloomberg, to discuss all these challenges and more. And to participate in the #luxdigital discussion.
AGENDA & SPEAKERS
1.00pm Welcome Address
David Sadigh, Founder & CEO, Digital Luxury Group
Emma Winchurch-Beale, Head of Luxury, EMEA, Bloomberg Media
1.05pm The Digital Transformation
Kamel Ouadi, Founder & President, KO&CO;
1.25pm The Branded Content Conundrum
Martin Bartle, Global Communications & eCommerce Director, Agent Provocateur
Daphne Sipos, Global Brand Director, St Regis Hotels & Resorts
Moderated by Chris Rovzar, Digital Editor, Bloomberg Pursuits
2.00pm The Mobile Opportunity
Martijn Bertisen, Senior Industry Head of Retail, Google
2.20pm The Seamless UX
Christophe Balaresque, Luxury Brands & Marketing Director, Arjowiggins Creative Papers
Clara Bodelon, E-Business Director, Chopard
Spiros Fotinos, General Manager – Head of Brand, Communications, Lexus Experience & Academy, Lexus Europe
2.55pm Refreshments & Networking Break
3:40pm Advertising Trends
Deborah Aitken, Senior Analyst, Bloomberg Intelligence
3.50 pm The New Marketing Mix
Christophe Parcot, COO, Teads.tv
Emmanuelle Collet, Internationational Media Project Manager, Omega
4.25pm The Data Dilemma
Jenny Cossons, Head of Partnerships, Lyst.com
4.25pm The Social Paradigm
Aurore Leblanc, Digital Communication Manager, Kenzo
Anish Bhatt, Founder, Watch Anish
5.20pm The Video Era
Ross McAuley, Group Vice President of Brand, Digital and Loyalty, Jumeirah Group
5.40pm Closing Remarks
Sophie Doran, Managing Director, Luxury Society
5.45pm Networking Cocktail
Digital Luxury Keynote, London 2015
Wednesday 13th May, Bloomberg’s London Bureau
City Gate House. 39-45 Finsbury Square. London. EC2A 1PQ
To purchase tickets please begin your registration using this link.
Registration is restricted to luxury brand executives only. No service providers, consultants or press are admitted entry.
For full details of our event, please see our dedicated website: lskdigital-london.com.
Creative Strategist, Digital
Sophie Doran is currently Senior Creative Strategist, Digital at Karla Otto. Prior to this role, she was the Paris-based editor-in-chief of Luxury Society. Prior to joining Luxury Society, Sophie completed her MBA in Melbourne, Australia, with a focus on luxury brand dynamics and leadership, whilst simultaneously working in management roles for several luxury retailers.
