Join LS in London to Better Understand the UHNW Consumer


Sophie Doran | April 02, 2013

We are proud to announce the final listing of speakers, panels and workshops for the inaugural Luxury Society Keynote, produced in association with Bloomberg

Three Additional Speakers Announced from Aston Martin, Linley & Fraser Yacht

Our inaugural event will seek to define consumer wealth segments beyond popular buzzwords and to examine the role the UHNWIs play in the consumption of luxury goods, taking place in London on Wednesday May 15th 2013 from 1pm.

The by-invitation event is open exclusively to luxury brand professionals, engineered to facilitate meaningful networking between a qualified audience. Our content will feature insight from leading global CEOs, game-changing entrepreneurs and relevant wealth, CRM and communications experts.

Individual workshops have been designed to draw on the collective wisdom of attendees, executives and moderators, to collaboratively formulate and share strategies for UHNW attraction and retention. Luxury specific case studies will give validation to theories and ideas.

We are very much looking forward to introducing this series to the industry, and inspiring luxury brand executives to think creatively about their UHNW clients.

We are equally thrilled to share the first details of our panel sessions, confirmed speakers and participatory workshops. And look forward to announcing further additions in the coming weeks.

“ The inaugural event will seek to define consumer wealth segments beyond popular buzzwords ”

The Promise of the UHNW Luxury Consumer

The democratisation of luxury, paired with emerging middle class affluence, has forced more complex segmentation of ‘the wealthy’. Beyond buzzwords, what truly constitutes an ‘Ultra High Net Worth Individual?’ And in times of economic uncertainty, why should this segment be a priority target for luxury brand marketers.

Marc Cohen, Director, Ledbury Research

Moderated by Sophie Doran, Editor in Chief, Luxury Society

UHNWI’s: True Citizens of the World

UHNWI’s increasingly lead season-driven lives, tied less and less to specific countries, consuming luxury across the globe. Product and service propositions between cities are no longer based exclusively on local taste, and service standards must be truly global. How are leading luxury brand CEO’s managing these stateless and superrich UHNW consumers?

Stephen Alden, CEO, Maybourne Hotel Group
Patrick Couderc, CEO, Hervé Léger UK
Jamie Edmiston, CEO, Linley
Katharina Flohr, Managing & Creative Director, Fabergé

Moderated by Francine Lacqua, Editor-at-Large, Bloomberg TV

UHNWI’s: Expectations and Service Strategies

Realising the power of UHNWI’s, luxury brands are dedicating staff members to the attraction and retention of this elite consumer group. From an operational perspective, what are the expectations of UHNWI’s when it comes to service? What marketing strategies do they respond to? What are the most important factors in retention?

Patrick Coote, Global Marketing Director, Fraser Yacht
Augustin Depardon, Director, Louis XIII
Darren Gearing, VP EU, Shangri-La Hotels & Resorts
Marine Eugene, Europe Director of Sales, NetJets

Moderated by Shellie Karabell, Director, INSEAD Knowledge

“ Our content will feature insight from leading global CEOs, game-changing entrepreneurs & relevant wealth experts ”

UHNWI’s: Innovation To Inspire

As the democratisation of luxury continues, innovators and entrepreneurs are finding success creating niche products aimed exclusively at UHNWI’s, often disrupting the way consumers think about traditional luxury products. Here we discover why they chose to target this top consumer group and their experience in servicing these discerning clients.

Maximillian Büsser, Founder, MB+F
Roland Iten, Founder, Roland Iten
Steve Varsano, Founder, The Jet Business

Moderated by Rebecca Robins, Author, Meta-Luxury

Workshops: How To…

Here we will facilitate a number of individual forums based on specific aspects of attracting and retaining UHNW consumers. Workshops have been designed to encourage delegate participation and meaningful networking, facilitated by a leading expert in each field.

- How to unlock the potential of the UHNW Globe Shoppers™
Manelik Sfez, VP Partner & Corporate Marketing, Global Blue

- How to Train Sales Staff to Manage UHNWI Expectations
Hervé de Gouvion Saint-Cyr, Director, Luxury Attitude
Pascal O. Ravessoud, Marketing & Development Director, Fondation de la Haute Horlogerie

Business Case: Aston Martin

2013 marks the Centenary of Aston Martin Lagonda Ltd. In celebrating, the iconic British luxury brand has undertaken a year-long schedule of events and initiatives, celebrating not only its heritage but also its UHNW clientele.

Markus Kramer, Marketing Director, Aston Martin

Moderated by Sophie Doran, Editor in Chief, Luxury Society

To learn more about our speakers and moderators on Luxury Society, we invite your to explore the related interview features as follows:

- The Dangers of Homogenising the Wealthy: Ledbury Research
- In Conversation with Augustin Depardon, Global Marketing Director, Louis XIII
- Which Nationalities Are Spending What Where: Global Blue