More and more luxury hotels are looking to established spa and beauty brands to collaborate with for in-residence spas. The mutually beneficial arrangement offers an array of benefits to both parties and most importantly, the guest.
Guests are offered spa services from a reputable and credible brand that in turn, is able to expose its products and treatments to a select group of affluent consumers. The hotel benefits from the experience and credibility that the beauty brand brings, that an in-house branded spa potentially may have lacked. Guests are guaranteed the highest quality experience and latest treatments and technologies, whilst the beauty brand’s positioning benefits from the association with the 5-star hotel.
Collaboration between hotels and beauty brands ensures exposure for each party in the other industries press, for hotels most importantly in the fashion and beauty magazines read by affluent women. Finally a branded Spa offers guest a compelling reason to choose a particular hotel over another, adding another luxury string to its bow.
In an increasingly saturated luxury market, cross-industry collaborations are becoming more and more important in providing potential consumers with a unique value proposition. This is the raison d’être of Luxury Society, to facilitate connections between individuals and organisations sharing luxury clients and inspiring them with noteworthy business practices. We investigated luxury spa and hotel collaborations and present a selection from around the globe, for a complete listing we invite you to explore the Luxury Society directory.
Voted the most life-changing spa in the world, Palace Merano promises the ultimate detox. Henri Chenot, a French expert in Chinese medicine, has for the past 30 years researched and devised a health system known as ‘biontology’ which he practices at his in-residence branded Spa. The facility is split into two sections: the health and medical centre for doctors’ analysis, acupuncture and tests, and the beauty centre where therapists administer daily massages using hot cups, detoxifying baths, mud wraps and a variety of aesthetic treatments to rejuvenate the face and body.
The Palace Merano is recognised internationally as one of the most prestigious and effective centres in the world, where you can find all the treatments and care programmes. However, reviewers warn that this is by no means the place to come if you are looking for cleansing facials and pampering pedicures. Instead expect your body to be pummelled, flushed, immersed, mud wrapped and hosed.
Website: Henri Chenot Espace Palace Merano
Christian Dior and Plaza Athénée have a longstanding history, the connection dates back to 1947 when the designer himself chose the hotel to photograph and showcase his models. He was also a frequent patron of the restaurants and eventually named some of his designs after the iconic property.
Over 50 years later, the two brands again collaborated to bring Paris one of the most luxurious spa experiences in the city. In keeping with Dior’s goal to make women “prettier and happier” the Spa focuses on reversing the effects of aging, utilising three key treatment steps.
Website: Dior Institut at Plaza Athenée
The biochemist, Joëlle Ciocco has specialised in plant biology for 35 years. The Joëlle Ciocco concept is based on a scientific analysis of the skin known as Epidermology® It is premised on the fact that everyone’s skin has its own genetic history, life and oxydative stresses.
Her facility at Hôtel des Trois Couronnes, is complimented with a wide range of massage treatments, a sauna, steam bath, fitness room, indoor swimming pool “underwater music” and relaxation areas overlooking Lake Geneva.
Website: Joëlle Ciocco, Hotel Trois Couronnes
Parfums Givenchy operates a handful of luxury spa facilities around the world, in collaboration with boutique resorts and hotels. Givenchy branded spas in Courcheval, Mauritius, Tilleuls and Switzerland offer bespoke treatments and products in keeping with the hotel and locality, developed by LVMH Group laboratories.
The Le Touessrok facility incorporates massage, relaxation and beauty treatments in both indoor and outdoor settings. Archival sketches from Givenchy Paris are juxtaposed with natural warm stone materials and gold hued porcelain tiles, bringing a touch of French sophistication to the island paradise setting.
Website: Givenchy Spa at Le Touessrok
The first Daniela Steiner Beauty Spa was established in 1989 in the midst of the Dolomite Mountains, nestled on the northern border of Italy and the southern border of Austria at the Rosa Alpina Hotel. As at Clarins, there is an emphasis on machine free treatments whereby Steiner sisters Daniela and Ulrike, developed a holistic philosophy of manual beauty treatments and an accompanying comprehensive product line.
Following the success of this location, the brand has gone on to open in France, Monte Carlo, Cairo, Alexandria and Parigi, offering a consistent ‘no gimmick’ approach to beauty, in the areas of body care, face care, massages, pedicures, manicures and hair removal.
Shiseido have partnered with leading hotels around the world, to bring guests a comprehensive spa experience, primarily within Europe but also in Mauritius and the Seychelles. The brand partnered with The Four Seasons to bring Cyprus it’s first Eastern European Spa facility in 2007, in which clients are invited to test the full range of Shiseido cosmetics and skin product and indulge in exclusive luxurious treatments.
Website: Shiseido Spa at Four Season
Anne Sémonin has been in the spa business for over twenty years and was one of the pioneers of the ‘made-to-measure’ treatment. The brand focuses on ‘cosmeceutics’ creating complex skincare from natural active ingredients used in the maximum concentration authorised, formulated according to the most advanced technological procedures in collaboration with scientists and cosmetic surgeons who specialise in anti-ageing.
The brand partnered with the Sofitel for its Bangkok location, offering guests to Thailand
Website: Anne Sémonin at Sofitel
Clarins are another brand with hotel spa locations across the globe. Whilst its biggest presence is in Europe, they also have facilities in Vietnam, Japan, Morocco, Panama, Saint Barthelme, Mexico and Macau. Clarins Skin Spas focus on botanical treatments in a machine free setting, where all techniques are carried out by hand.
The Sainte Anne Resort Spa in the Seychelles, draws on the natural setting, offering a temple dedicated to well being for the body and mind. They offer clients the very best in plant-based treatments in a combination of indoor and outdoor spaces, decorated to the theme of “island castaway”.
The concept of vinotherapy was created by Mathilde Cathiard-Thomas and her husband Bertrand Thomas. The couple learned about the powerful impact of grape seeds, skins and stems on skin from a professor at Pharmacy Faculty of Bordeaux. In 1995, the couple launched a line of beauty products made from grape by-products and followed the line with the opening of the world’s first wine spa in 1999 in the Bordeaux region of France.
They have since opened in Italy, Spain and at The Plaza, New York City. All Caudalie Vinothérapie treatments are exclusive to Caudalie, where guests are served organic draining herbal tea with red vine leaves and grapes during their visit to the spa, alongside a special menu of small plates selected by the founders to complement and enhance the flavours of their personally selected wines will be offered in the exclusive wine lounge.
Located within a three-acre wooded park in the heart of Versailles, the 2800sqm Guerlain Spa at Trianon Palace is a sanctuary of beauty, relaxation, and fitness. Despite the decidedly French location, the interior design pays homage to ancient Rome, where majestic pillars lead to a Grecian-style pool, eleven private treatment rooms and a sauna.
The spa features its own line of Guerlain skin care products available in all spa locations all around the world, as well as a comprehensive range of treatments for the body, feet and face. The hotel is merely minutes from the Château de Versailles and also incorporates a restaurant by Gordon Ramsay.
Website: Guerlain Spa at Trianon Palace
ESPA began in spas and remains integral to the brands diversified interests in products, treatments and facilities around the world. ESPA seeks to provide the ultimate in indulgence and relaxation, through holistic treatments and natural products that revitalise the face, body and mind. The brand incorporates a variety of inspired products, treatments and services that harness the best of aromatherapy, hydrotherapy, thalassotheraphy and phytotherapy.
ESPA now operates over 20 facilities, including the spa at One&Only; resort Reethi Rah, Maldives. Well-being consultations are on offer for guests seeking holistic, individualised programmes combining fitness, nutrition, and beauty and rejuvenating treatments. A dedicated open air Chi Pavilion extends out over the sea, offering a serene and calming environment for yoga classes or meditation.