EVENTS

Going Green: The Future of Luxury

by

Daniela Aroche

|

This is the featured image caption
Credit: This is the featured image credit

What steps has the luxury industry taken to face future environmental issues and what’s the next move?

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

What steps has the luxury industry taken to face future environmental issues and what’s the next move?

The world is contemplating a future where environmental challenges must be faced head on. The luxury industry is not exempt, with resource shortages, climate change and increasing consumer expectations of luxury brands ever-more prominent issues.

In Going Green: The Future of Luxury, The Luxury Channel meets with LS member Dr Jem Bendell who has been challenging the industry to place sustainability at core of luxury. The video investigates the industry’s response to the environmental and social changes affecting the world in the aftermath of economic downturn.

About The Luxury Chanel
In partnership with CNBC Europe The Luxury Channel is in a unique position to offer LS members preferential sponsorship opportunities through advertiser funded programming to enhance their brand on their weekly ‘Luxury Life’ series and on major international broadcasters BBC World News, CNBC, National Geographic, FOX Channels . Engaging an audience of 250 million high net viewers and syndicating through trusted 3rd party media partners, 40 million high net worth viewers through USA Hotel Networks and Forbes.

For further information on the The Luxury Channel platform please contact;
Eadaoin Kelly

Daniela Aroche
Daniela Aroche

Journalist & Co-Founder, The Ink Collective

Daniela Aroche is the former Editorial Director of Luxury Society, and co-founder of The Ink Collective – a full-service creative content & communications agency, specialising in the areas of fashion, luxury and lifestyle, with connections to an international network of writers, editors, photographers, translators and designers. Dually based in Paris and Sydney, Australia.

EVENTS

Going Green: The Future of Luxury

by

Daniela Aroche

|

This is the featured image caption
Credit : This is the featured image credit

What steps has the luxury industry taken to face future environmental issues and what’s the next move?

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

What steps has the luxury industry taken to face future environmental issues and what’s the next move?

The world is contemplating a future where environmental challenges must be faced head on. The luxury industry is not exempt, with resource shortages, climate change and increasing consumer expectations of luxury brands ever-more prominent issues.

In Going Green: The Future of Luxury, The Luxury Channel meets with LS member Dr Jem Bendell who has been challenging the industry to place sustainability at core of luxury. The video investigates the industry’s response to the environmental and social changes affecting the world in the aftermath of economic downturn.

About The Luxury Chanel
In partnership with CNBC Europe The Luxury Channel is in a unique position to offer LS members preferential sponsorship opportunities through advertiser funded programming to enhance their brand on their weekly ‘Luxury Life’ series and on major international broadcasters BBC World News, CNBC, National Geographic, FOX Channels . Engaging an audience of 250 million high net viewers and syndicating through trusted 3rd party media partners, 40 million high net worth viewers through USA Hotel Networks and Forbes.

For further information on the The Luxury Channel platform please contact;
Eadaoin Kelly

Daniela Aroche
Daniela Aroche

Journalist & Co-Founder, The Ink Collective

Daniela Aroche is the former Editorial Director of Luxury Society, and co-founder of The Ink Collective – a full-service creative content & communications agency, specialising in the areas of fashion, luxury and lifestyle, with connections to an international network of writers, editors, photographers, translators and designers. Dually based in Paris and Sydney, Australia.

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