Earlier this year Luxury Society interviewed Bulgari CEO, Jean-Christophe Babin, on the brand’s digital transformation. Here we highlight a selection of the interview featuring his thoughts on digital, millennials and engagement.

 

 

Mr. Babin shared his insights on topics ranging from e-commerce, to millennials. Here the Bulgari CEO discusses the importance of being digital in 2017, and its key advantages.
 

 

 

In another except, Babin speaks about how to attract millennials. The Bulgari CEO stresses the fact that “millennials” range in age from 15 to 35 years old, a period in the life cycle full of significant gift-giving milestone.
 

 

In another, the CEO discusses how to foster and grow engagement with a luxury audience and what the elements needed to succeed are.
 

 

See the full series of videos: 


About the author

Genna Meredith

Strategist , Digital Luxury Group

Genna is a Strategist at Digital Luxury Group, specializing in digital content, influencer marketing and social communications.

Prior to working at Digital Luxury Group, Genna worked in Brand Management at Procter & Gamble, Account Management at Saatchi & Saatchi X, and as Assistant Director of Communications at Enterprise UK.


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