The Luxury Maisons’ Tmall Imperative report release by DLG guides luxury brands in optimising their Tmall strategy amid China’s evolving luxury landscape.
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Report: WeChat Luxury Index 2024
The newly released WeChat Luxury Index examines how high-end and luxury brands achieve marketing or business objectives on WeChat. The report also showcases a ranking of these brands, evaluating whether their offerings and services on WeChat are developed enough to meet the sophisticated demands of today’s consumers.
How to court VICs through clienteling?
In a volatile climate, brands across the luxury pyramid are eyeing brand elevation to gain shares of revenue from VICs. While brand elevation essentially boils down to clienteling, what are the main building blocks brands should look at in China?
In The World Of Fashion, Lifestyle and Beauty, Instagram Still Reigns Supreme: Report
The landscape of social media has gone through some significant changes over the past few years: TikTok’s meteoric rise and X’s recent transformation have meant that brands have had to reassess their strategies and budget allocations. However, a new report from Launchmetrics and Lyst has found that Instagram remains the top platform for brand amplification.
WeChat Luxury Index 2023: How to Connect With 1.3 Billion Consumers?
WeChat has evolved into a critical hub for brands to nurture and convert Chinese consumers, going far beyond being merely a communication channel. The all-new WeChat Luxury Index 2023 co-released by DLG and JINGdigital will shed light on the performance and latest trends of luxury brands on WeChat.
What’s The Latest Must-Have Devised By Luxury Brands For VIP Customers? Why, An Exclusive Community In The Metaverse, Of Course.
The latest must-have from some of the world’s leading luxury brands isn’t a new coat or miniature accessory, but access to exclusive memberships that allows its community to buy future products and money can’t buy experiences online.
Artificial Intelligence Assistants Will Dominate The Future of Search. Luxury Brands Should Take Note.
BARD, Google’s answer to the growing competition from ChatGPT, has the potential to shake up the future of search, and whilst no one can predict exactly what will happen with these kinds of features, we do expect AI assistants to dominate Search, complicating the acquisition of traffic for luxury brands and presenting a whole new set of challenges.
Attention Recession Has Never Been Higher. What Can Brands Do?
At a time when the digital landscape is extremely fragmented and the attention of consumers is even more so, it has become even more important to connect the challenges the luxury industry faces with the solutions needed to address them. We speak to some of the industry’s leading marketing and technology experts about how to find the best path forward.