Homo sapiens may be 250,000 years old, but the last two centuries have reshaped our species in ways no cave painter or Greek philosopher could have imagined. Still, it feels like the real revolution has only just begun.
Digital
Latest articles on Digital
The Great Divide: How AI Is Reshaping Luxury’s Competitive Landscape
The luxury industry’s first comprehensive AI survey reveals a sector at a crossroads. The majority of executives agree adoption cannot be delayed, yet data fragmentation and talent gaps threaten to separate winners from laggards in the race toward transformation.
Coded Luxury: Can Indian Brands Humanize AI?
As artificial intelligence reshapes luxury globally, India’s brands face a defining question: Can technology amplify tradition without erasing its essence?
Betting on the Vox Populi: How RedNote Shifts Luxury Marketing
The new RedNote Luxury Index reveals that community power on RedNote is actively reshaping how brands approach content creation, influencer collaborations, and word-of-mouth marketing.
The RedNote Code: Prestige Beauty’s Playbook for China’s UGC Era
The newly-released RedNote Beauty Index decodes the platform’s consumer-centric ecosystem, highlighting the strategic shifts prestige beauty brands must embrace to move beyond reach and foster genuine resonance in China.
Luxury in China: Turning the Corner or Still in the Tunnel?
Have brands shifted their approach to China’s two major milestones – 520 and 618 – in the face of ongoing challenges? The newly released COMPASS Index report reveals who led the conversation and who fell behind during these key moments.
COMPASS Index Q1 2025: Capitalising on the Lunar New Year
The first quarter is always a busy season in China, as it coincides with the biggest local festival—Lunar New Year. It not only marks a shopping season but also serves as a prime opportunity for brands to connect with Chinese consumers. The all-new COMPASS Index Q1 2025 from Re-Hub dissects how brands performed this quarter in terms of marketing and e-commerce.
Redefine Tmall: A Mega App beyond Transaction
The Luxury Maisons’ Tmall Imperative report release by DLG guides luxury brands in optimising their Tmall strategy amid China’s evolving luxury landscape.








