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COMPASS Index Q1 2025: Capitalising on the Lunar New Year

The first quarter is always a busy season in China, as it coincides with the biggest local festival—Lunar New Year. It not only marks a shopping season but also serves as a prime opportunity for brands to connect with Chinese consumers. The all-new COMPASS Index Q1 2025 from Re-Hub dissects how brands performed this quarter in terms of marketing and e-commerce.