The luxury industry’s first comprehensive AI survey reveals a sector at a crossroads. The majority of executives agree adoption cannot be delayed, yet data fragmentation and talent gaps threaten to separate winners from laggards in the race toward transformation.
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Coded Luxury: Can Indian Brands Humanize AI?
As artificial intelligence reshapes luxury globally, India’s brands face a defining question: Can technology amplify tradition without erasing its essence?
Betting on the Vox Populi: How RedNote Shifts Luxury Marketing
The new RedNote Luxury Index reveals that community power on RedNote is actively reshaping how brands approach content creation, influencer collaborations, and word-of-mouth marketing.
The RedNote Code: Prestige Beauty’s Playbook for China’s UGC Era
The newly-released RedNote Beauty Index decodes the platform’s consumer-centric ecosystem, highlighting the strategic shifts prestige beauty brands must embrace to move beyond reach and foster genuine resonance in China.
Luxury in China: Turning the Corner or Still in the Tunnel?
Have brands shifted their approach to China’s two major milestones – 520 and 618 – in the face of ongoing challenges? The newly released COMPASS Index report reveals who led the conversation and who fell behind during these key moments.
COMPASS Index Q1 2025: Capitalising on the Lunar New Year
The first quarter is always a busy season in China, as it coincides with the biggest local festival—Lunar New Year. It not only marks a shopping season but also serves as a prime opportunity for brands to connect with Chinese consumers. The all-new COMPASS Index Q1 2025 from Re-Hub dissects how brands performed this quarter in terms of marketing and e-commerce.
Redefine Tmall: A Mega App beyond Transaction
The Luxury Maisons’ Tmall Imperative report release by DLG guides luxury brands in optimising their Tmall strategy amid China’s evolving luxury landscape.
Report: WeChat Luxury Index 2024
The newly released WeChat Luxury Index examines how high-end and luxury brands achieve marketing or business objectives on WeChat. The report also showcases a ranking of these brands, evaluating whether their offerings and services on WeChat are developed enough to meet the sophisticated demands of today’s consumers.