As the use of artificial intelligence opens up more opportunities for brands to express their creativity on social media, does it even matter to marketers whether the content created is real or not, if the reactions or responses from their audiences are positive?
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Opinion: Why Are There So Few Luxury Winners At Cannes Lions?
Cannes Lions is the largest festival of creativity in the world, celebrating the best of advertising over the past 12 months, yet there is one particular industry that seems to be absent every year: luxury. But why? DLG Global Chief Creative Officer and two-time judge Frederic Bonn delves into the subject and breaks down how luxury brands can better leverage their creativity to their advantage.
Social Listening Might Just Be The Smartest Tool Luxury Brands Can Use Right Now
Tracking your brand in conversations related to your company and products is a powerful tool that should be implemented by all brands to ensure they have access to real-time insights about their customers and industry, says Anne-Sophie Scharff, Strategic Planning Manager at DLG.
For Gen-Z, Side Hustles Are Just Another Way To Generate Income
The value of Gen-Z’s disposable income has now reached $360 billion in the United States, more than double the figure previously estimated in 2018, according to a new study by research and advisory firm Gen Z Planet.
Is Drop Retail the Next Step in the Digital Transformation of Beauty Brands?
The launch of MAC Underground shows that beauty brands are getting serious about building exclusive channels and communities for product drops. How will this streetwear-originated retail tactic influence their digital…
Watches & Wonders 2020: This Year’s Most Innovative Timepieces
When COVID-19 derailed the Geneva event, organizers convinced 17 brands to use the fair’s new digital platform as a showcase for their most innovative novelties. The luxury watch industry has…
Off-White, Gucci & Balenciaga Reigned Supreme At Close of 2019
New product launches, artistic rebranding and powerful partnerships all helped the three luxury brands earn the top spots of Q4 2019.
Beauty Marketing Trends in 2020 That Will Boost Your KOL Game
With China’s beauty market tipped to reach a value of $62 billion in 2020, brands need to bring their “A” game into the new decade. Here are the six beauty…