Here’s a round-up of ten important cross-border deals that have given Chinese companies better access to foreign luxury brands.
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China’s ‘Kim Kardashian’ Sparks Controversy as Dior’s New Brand Ambassador
Parisian fashion powerhouse Christian Dior is being harshly criticized on social media for its appointment of Chinese actress Yang Ying, aka Angelababy, as its first brand ambassador in China.
Chinese Social Media Is Obsessed with Yang Mi’s Met Gala Debut with Michael Kors
Every year, celebrities and their luxury brand dates go hand in hand to walk the red carpet at the Met Gala, arguably one of the most significant events in the…
APASS: What Luxury Brands Need to Know about China’s Top Online Shoppers
Alibaba is leveraging its APASS program to help luxury brands market to Chinese consumers, revealing four types of affluent shoppers in the process.
Do Chinese Fashion Bloggers Have What It Takes for Luxury Brands to Succeed?
Chinese fashion bloggers can spell opportunity for luxury brands, but assessing their usefulness means looking beyond their massive online followings. Luxury fashion brands marketing to China’s affluent consumers can no…