Here is what you need to know about JD’s new luxury e-commerce site “Toplife”, which is a competing platform to Alibaba’s “Luxury Pavilion”.
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The Highs and Lows of Working with Key Opinion Leaders
The CEO of marketing agency Bomoda, Brian Buchwald, shares some tips and warnings for luxury brands looking to work with key opinion leaders. Luxury brands in China shell out big…
How China’s Wealthy Online Shoppers Buy Depends on Where They Live
Wealthy Chinese luxury consumers have demonstrated huge regional differences when it comes to what they buy online, according to a recent report.
Why the ‘Millennial’ Concept Fails in China
According to a report released by Kantar Media, the widely used concept of ‘Millennial’ does not necessarily apply in China.
Dior is the Top Relevant Luxury Brand Among China’s Generation Z
While the appointment of controversial actress Angelababy as the brand ambassador for Christian Dior stirred up much controversy in China in May, it may not have been such a bad move for the brand after all.
Chinese Social Media in 2017: What You Need to Know
The “China Social Media Impact Report 2017,” which was released last month, uncovers the latest developments in China’s rapidly evolving social media landscape, providing brands with fresh insights into the field.
10 Luxury Brand WeChat Campaigns for Father’s Day
The Western tradition of celebrating your fathers on the third Sunday in June is catching on in China. And, much like Mother’s Day, Father’s Day in China has become a way that luxury brands can connect with consumers.
4 Findings on the Digital Habits of Chinese Consumers that Luxury Brands Need to Know
Chinese consumers are ready to buy everything online. That and a few other key findings came to light in a recent report entitled “Digital Lifestyles in China” by the Consumer Technology Association (CTA). The report offers insights and data about the online behaviors of consumers culled from a survey of over 3,000 smartphone users from mainland China.
Luxury Brands Get Love Struck In China
For Western luxury brands, it might seem odd to be adding hearts and cupids to campaign images in the middle of May, but not doing so could be a missed…
6 Ways Luxury Brands Use WeChat for Marketing Campaigns in China
From O2O, and KOLs, to gamification and Moments ads, here’s how luxury brands are using WeChat to reach China’s digital natives. The majority of international luxury brands have embraced the…