Anthony (Tony) Lee is currently an innovation consultant for Coca-Cola Greater China and Korea, driving innovation and change in areas including marketing and sales at the Fortune 500 company. He has also recently published a book about his experiences in China, titled “Tony’s Thoughts on China”.
Tony
Lee
Innovation Consultant | Author
Anthony (Tony) Lee is currently an innovation consultant for Coca-Cola Greater China and Korea, driving innovation and change in areas including marketing and sales at the Fortune 500 company. He has also recently published a book about his experiences in China, titled “Tony’s Thoughts on China”.
Latest articles from
Tony
DIGITAL5 min read
Opinion: Consumer Communications in The Digital Age
More than just a diversification of communication channels, the digital era has completely changed the way consumers engage with brands. Are brands taking the right steps to ensure they stay…
CONSUMERS7 min read
What Brands Should Know About Millennials in China (Part I)
It’s no secret that brands are rethinking their marketing strategies in a bid to appeal to millennials in the world’s largest market for luxury: China. But what really makes Chinese millennials tick?
CAMPAIGNS4 min read
The Tricky Thing About Gifting In China
With highly specific, unspoken guidelines that govern gifting in China, navigating the landscape is a whole new ball game.
CONSUMERS4 min read
Why Do Foreign Brand Names Have To Be Translated Into Chinese?
For luxury and mass brands alike, Chinese translations of their names are not just good to have, but entirely necessary to make inroads within China.
CONSUMERS5 min read
Are Shopping Malls in China Dying?
A record-breaking US $25.3 billion worth of online sales were generated within 24 hours during the recently concluded Singles Day in China. Does this ring the death knell for shopping malls?
