Luxury brands are expanding into the hospitality industry to engage their consumers and create loyalty through unique and multisensorial experiences.
Suzanne Godfrey
Suzanne is the Head of Luxury Marketing and Brand Management at the Glion Institute of Higher Education in Switzerland, responsible for developing the Luxury Brand Management in Hospitality specialization. She designs programs, develops course content, runs workshops and conducts research. She is a professional branding, marketing and communications expert with over 25 years of international experience building brands for leading multinationals as well as SMEs and start-ups. She set up her own brand and marketing consultancy business in Hong Kong in 2009 and recently returned to Europe.
Suzanne
Godfrey
Clinical Professor, Head of Luxury Marketing and Brand Management, Glion Institute of Higher Education
Suzanne is the Head of Luxury Marketing and Brand Management at the Glion Institute of Higher Education in Switzerland, responsible for developing the Luxury Brand Management in Hospitality specialization. She designs programs, develops course content, runs workshops and conducts research. She is a professional branding, marketing and communications expert with over 25 years of international experience building brands for leading multinationals as well as SMEs and start-ups. She set up her own brand and marketing consultancy business in Hong Kong in 2009 and recently returned to Europe.
