As the fashion world mourns the passing of one of its greatest designers, Susanna Nicoletti takes a look back at his influence and the legacy he left behind.
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Susanna
Outlets: Fashion Dreamlands or Nightmares?
Only the smartest high-end fashion brands can succeed in selling high volumes of expensive merchandise. And even those that are successful are only profitable thanks to their plan B: outlets at discounted prices.
Heritage Is Not Dead
Innovation is becoming an obsession for the contemporary brands. Disruption is considered the key to success. Stellar growth is a must.
Bugatti is a Global Brand, Not a French One
In response to a previous piece, many of our readers pointed to Bugatti being a French luxury car company, top brand strategist Susanna Nicoletti explains further.
Luxury Cars: Where the French Don’t Dare
Despite France’s expertise in luxury, the car industry has been left relatively untouched.
The Risky Business Inside Major Luxury Groups
As we approach the summer holidays, we can take a breath, stop and analyze what will become the talk of the season in September. The most important luxury groups are…
Stars War: It’s Gucci Vs. Vuitton
Two of the top luxury brands in the world have wildly different brand strategies. The question is: who will prevail?
Louis Vuitton: The Art of Top Luxury Brand Maintenance (And Success)
Louis Vuitton’s strong identity and DNA derive from the long-term vision implemented in its own evolution. Collaborations with renowned artists help develop rather than distort the brand.
Hermès vs. Kering: The Mindful Approach to Luxury Brands’ DNA
Through mindful brand management, high-end brands can build valuable and long-lasting identities within the luxury industry. Susanna Nicoletti reports on how this has been done by Hermès and Kering.
LVMH, Sun Tzu and the Quest for Supremacy
LVMH has been the very first luxury conglomerate to set up a proper group strategy, beyond the single Brands development. However, the group has to deal now with very aggressive…