Loyalty Strategies Require Multigenerational Approach
As luxury marketers aim to build loyalty programs that appeal to the growing consumer base of millennial and Gen Z shoppers, they may be missing out on the affluent older…
Latest articles from
Sarah
Michael Kors, Ralph Lauren Own Greatest Share of Luxury Online Traffic
Five brands accounted for approximately two-thirds of the total 186 million visits to luxury Web sites in the past year from the United States, according to new data from PMX…
How Can Luxury Brands Use Localized Search To Drive Foot Traffic?
With the majority of consumers using their mobile phones to look for retailers, “near me” searches represent a key part of driving in-store traffic.
Luxury Brands Pick Risky Celebrity Ambassadors
More than three-quarters of endorsement deals in the industry are made with individuals who have low approval ratings, reflecting negatively on the brand.
How Can Luxury Brands Capture The Singles’ Day Opportunity?
Now in its 10th year, Singles’ Day has established itself as the largest global shopping holiday of the year, with sales eclipsing Black Friday.
Luxury Brands Broaden Definition of Love in Valentine’s Promotions
Luxury brands are creating original content and product offerings for their Valentine’s Day promotions that celebrate love in its many diverse forms in a bid to appear more modern and approachable to consumers.
How the Bridal Market is a Big Business Opportunity for Luxury
For luxury brands that are involved in the wedding industry, there are boundless opportunities to broaden their product offerings and client bases, but first, they need to attain a clear understanding of the bridal market.
Hermès Combines Content and Commerce in Streamlined Site
Hermès’ new website balances modernity with tradition with the aim to adapt to the digital world by providing a unique online experience for consumers.