American educated and based in Paris for over six years, Sara White Wilson is a journalist, commercial writer and photographer. She builds brands and highlights talent, working closely with communication departments to target the right tone to match a brand’s objectives and personality. Her broad range of experience across editorial projects and market sectors provides a keen perspective on trends in luxury. A particular passion is in-depth reportage on the artisans working within the industry. Her creative photography keeps a sharp and critical eye on the brand environment today, by capturing and visually deconstructing brand communication in our everyday lives.