Piers Schmidt

Piers Schmidt is the Founder of Luxury Branding, an agency that provides consulting, creative and communications services to the global luxury industry from offices in London and Cape Town.

Piers

Schmidt

Chairman

Piers Schmidt is the Founder of Luxury Branding, an agency that provides consulting, creative and communications services to the global luxury industry from offices in London and Cape Town.

Latest articles from

Piers

DIGITAL6 min read

How Digital Democratised Luxury

Luxury today is open to more and more people, with digital having had a huge impact on this change. Piers Schmidt reports on how he believes the luxury industry has…

CONSUMERS5 min read

South Africa: a New Frontier for Luxury Brands?

Piers Schmidt, Founder and Chairman of Luxury Branding, an international strategic marketing firm, and Co-founder and Chairman of The Southern Africa Luxury Association (“SALA”) shares an executive summary of its…