Pauline Ventura

Pauline is a social media specialist at Digital Luxury Group and management marketing graduate from ESADE, where she wrote her master thesis on how luxury brands adapt their business in the digital era.

Pauline

Ventura

Social Media Specialist, Luxury Society

Pauline is a social media specialist at Digital Luxury Group and management marketing graduate from ESADE, where she wrote her master thesis on how luxury brands adapt their business in the digital era.

Latest articles from

Pauline

DIGITAL7 min read

5 Fundamentals of Successful Digital Luxury Brands

Despite being conscious about new technologies’ potential to build a meaningful and seamless experience for their consumers, some luxury brands still fail to deliver when it comes to the integration…

DIGITAL5 min read

5 Technology Trends Reshaping Luxury in 2017

It’s a common misconception that technological innovation is directly counter to a luxury brand’s ethos. But in fact, when we look more closely at five key technology trends, it’s no surprise that luxury brands, particularly those in fashion, are helping pave the way towards technological revolution.