PARKLU

PARKLU is China’s Premier Influencer Marketing Platform pioneering how brands find, collaborate and engage with China’s social influencers. With 90,000+ influencers across 10 social media platforms, PARKLU offers a combined reach of more than 900 million Chinese customers. PARKLU has connected leading fashion and e-commerce brands, from Fortune 100 companies to independent labels, with top to long tail influencers.

PARKLU

PARKLU is China’s Premier Influencer Marketing Platform pioneering how brands find, collaborate and engage with China’s social influencers. With 90,000+ influencers across 10 social media platforms, PARKLU offers a combined reach of more than 900 million Chinese customers. PARKLU has connected leading fashion and e-commerce brands, from Fortune 100 companies to independent labels, with top to long tail influencers.

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PARKLU

DIGITAL4 min read

WeChat Channels: Will The New Feature Disrupt Short-Video Incumbents?

Some people may have noticed a new feature in their WeChat “Discover” tab called “Channels”. With WeChat Channels, users can now explore media accounts, videos from stars and bloggers – all from users that are not in their WeChat contact list. What does this mean for the industry?

DIGITAL6 min read

E-Commerce Content Marketing: A 2020 China Trend

Weibo recently announced that its native live streaming platform, Yizhibo, will be rolling out Taobao integration. While the development is big news in its own right, it also underscores the…

CAMPAIGNS6 min read

Why Brands Should Forget About Direct Returns of Investment When It Comes to KOLs

It’s understandable that for some brands, the potential of KOL marketing in China is hard to grasp, or simply difficult to justify. Marketers like to measure ROI via reliable metrics…

DIGITAL6 min read

Why Brands Should Not Overlook Bilibili to Target China’s Gen-Z

When marketers talk about Chinese video-sharing platforms, most of the oxygen is sucked up by those favoring short-form video, such as Douyin and Kuaishou. Bilibili is often overlooked in these…

DIGITAL5 min read

Tapping into Influencer Insights for Successful Selling in China

An influencer might be the face of a campaign, a traffic generator, or – at best – a brand ambassador. But, it’s rare when a brand takes influencer insights and…