Pamela N. Danziger

I am a market researcher, speaker and author focused on the affluent consumers’ behaviour and mindset, including the HENRYs (high-earners-not-rich-yet) mass affluent. I founded Unity Marketing in 1992 as a research-led marketing consultancy, following a corporate career in research and information management.

Pamela N.

Danziger

President of Unity Marketing

I am a market researcher, speaker and author focused on the affluent consumers’ behaviour and mindset, including the HENRYs (high-earners-not-rich-yet) mass affluent. I founded Unity Marketing in 1992 as a research-led marketing consultancy, following a corporate career in research and information management.

Latest articles from

Pamela N.

RETAIL

Rolex Wins, Tiffany Loses?

While Tiffany & Co. is experiencing a decline in the realms of innovation, workplace and citizenship, Rolex is forging ahead in building a brand experience that is fitting for the current digital landscape.

CONSUMERS

Sound Strategy or Dumb Advice?

Pam Danziger, president of Unity Marketing, challenges the recommendations put forward by the AARC, that luxury marketers should focus their efforts on the wealthiest 1% of the market.