With unprecedented mass closures of brick-and-mortars, e-commerce veterans continue to enjoy sales from consumers’ homes, while those who were slow to adapt are now playing catch-up.
Latest articles from
Oliver
Will Brexit Impact the World of British Luxury?
Recent research suggests that affluent households in the UK might not be as concerned about Brexit as their luxury suppliers believe them to be.
How Outdoor Brands Are Winning Wealthy Consumers
With the athletic leisure clothing and footwear market expected to reach $357 billion by 2021, luxury brands should be paying close attention.
Live Music and Festivals: The New Luxury Events?
Luxury brands are increasingly leveraging music festivals to turn young and affluent attendees into customers, with some going as far as to run their own events and concerts. Luxury brands…
Challenging Stereotypes of Generation Z: What Luxury Brands Should Know
Today, it is crucial for luxury brands to observe the consumer behaviour of those born between the mid-1990s and the mid-2000s. Studies suggest that Generation Z is increasingly rejecting social media and growing immune to marketing.
How Amazon’s First Pop-up Could Change The Future of Luxury Retail
Amazon is surely but slowly infiltrating the physical world of retail, but what does it mean for luxury brands?
The Experience Economy: Marketing Fad or a Future Money-maker?
Consumers are increasingly choosing experiences over products, but as luxury firms continue to amplify these experiences, they could be stretching the limits of their brand.
The Case for Mass Marketing: How Non-Luxury is Winning HNWI Consumers
The luxury industry has been showing signs of slowing down for some time. WealthInsight co-founder Oliver Williams looks at how non-luxury brands have been taking advantage of the situation to…