Luxury brands have recognised the opportunity in voice technology to make exclusivity more accessible to their consumers. But the real challenge lies in inspiring new customer behaviour.
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Neil
The Video Opportunity for Luxury Brands
Affluent audiences are less likely to share online, which helps us understand why luxury brands get far less traction online than mainstream brands; you are speaking to a group of people that don’t interact as much. Cream UK evaluates how this impacts video efforts.
The Reimagining of Craft in a Technological Age
Our initial reaction to technology is to see it as a direct threat towards traditional craftsmanship. However, this presupposition, and thus our understanding of craft is actually beginning to change. Cream UK’s Neil Cunningham explains.
Is Facebook’s Bright Future Obscured by Dark Clouds?
Facebook is by far one of the leading and largest tech companies the world has ever seen. It’s been successful in keeping both users and advertisers happy. Cream UK’s Neil Cunningham investigates why there might be dark clouds in Facebook’s future.
Luxury Brands Must Minimise Customer Effort on Path to Purchase
How can luxury brands maximise sales? Make the purchase journey as convenient as possible, explains Neil Cunningham, Managing Director of Cream UK