Natalie Yiasoumi

Natalie is a journalist and editor specialising in luxury fashion, fine jewellery, business strategy and online retail. She has written for a wide range of b2b platforms and consumer publications in the London and Middle Eastern markets. Her biggest areas of interest include the intersection between fashion and technology and new media frontiers.

Natalie
Yiasoumi
Journalist & Editor

Natalie is a journalist and editor specialising in luxury fashion, fine jewellery, business strategy and online retail. She has written for a wide range of b2b platforms and consumer publications in the London and Middle Eastern markets. Her biggest areas of interest include the intersection between fashion and technology and new media frontiers.

Latest articles from

Natalie

LEADERS

What Fashion Can Learn From Hospitality

Even before some countries started adopting green building standards, luxury hotels began implementing them. The Peninsula Hotels’ sustainability director explains the importance of forward thinking, and what other industries can learn from it.

RETAIL

Fine Jewelry Sparks Online Retail Race

As millennial luxury consumers’ interest in the fine jewelry industry peaks, e-tailers are rushing to provide them with personalised, quick and seamless shopping services. Interest in the fine jewelry industry…
RETAIL

Social Media is Powering a New Retail Wave

Social media platforms are introducing a new shoppable feature to create a seamless channel between influence and final purchase. Luxury brands have been quick to embrace it in a bid to engage digitally-savvy, mobile-dependent customers.