10 Retail Strategies for Luxury Brands to Improve CRM
Milton Pedraza, CEO of The Luxury Institute, outlines 10 relationship building strategies for sales professionals to boost sales, profits and retention
CONSUMERS8 min read
Raising Customer Loyalty in the Midst of an Uncertain World
Milton Pedraza, CEO of the Luxury Institute, details the redesign of the luxury business model, which he believes will result in a true customer-centric industry
RETAIL9 min read
Wealth and Luxury Trends 2011 and Beyond
Providing seamless multi-channel customer experience has become the mantra of luxury brands, says Milton Pedraza, CEO and founder of The Luxury Institute
CONSUMERS16 min read
10 Critical Steps for Creating A Powerful Luxury CRM Culture
Behind the technology and infrastructure of any good CRM system is a successful CRM culture. Milton Pedraza, CEO and Founder of The Luxury Institute, explains how it takes the right…
CONSUMERS18 min read
12 Rules for the 21st Century Luxury Enterprise
Milton Pedraza, CEO and Founder of The Luxury Institute, outlines a new manifesto for brands to not only survive but thrive in a more hostile luxury market. Humbler attitudes, greater…
RETAIL8 min read
Wealth and Luxury Trends 2010 and Beyond
In a wide-ranging forecast that covers everything from social media to incentivising sales staff, Milton Pedraza, CEO and founder of The Luxury Institute, bets that peer ratings and reviews will…
DIGITAL8 min read
7 Rules of the Road for Online Luxury Success
Milton Pedraza, CEO and Founder of The Luxury Institute provides some provocative recommendations for the wider luxury industry, encouraging us to exploit the latest internet technologies, especially in light of the economic crisis.
