What matters more in luxury watchmaking today: authenticity or hype? In this new landscape filled with high-profile collaborations and big-budget marketing campaigns, does this kind of digital footprint secure long-term customer loyalty, or is there another path? Maximilian Schiefer, Head of Communication & Social Media at independent watchmaker Chronoswiss shares his thoughts.
Maximilian Schiefer
Maximilian Schiefer is the Head of Communication and Social Media at Chronoswiss. He specialises in brand development, influencer marketing, and the infusion of luxury into digital strategies, and was an early adopter of Web 2.0 technologies in 2012, pioneering digital innovation in a corporate environment. His approach to communication integrates timeless tradition with contemporary trends, optimising brand presence and engagement in the digital space. Educated internationally, Maximilian brings over ten years of experience in digital communication, previously contributing as a Creative Director at a Digital Media Agency.
Maximilian
Schiefer
Head of Communication and Social Media, Chronoswiss.
Maximilian Schiefer is the Head of Communication and Social Media at Chronoswiss. He specialises in brand development, influencer marketing, and the infusion of luxury into digital strategies, and was an early adopter of Web 2.0 technologies in 2012, pioneering digital innovation in a corporate environment. His approach to communication integrates timeless tradition with contemporary trends, optimising brand presence and engagement in the digital space. Educated internationally, Maximilian brings over ten years of experience in digital communication, previously contributing as a Creative Director at a Digital Media Agency.