To be timeless is the highest accolade you could give a luxury brand. The design of their products may not change greatly, but the way in which they communicate and rejuvenate the marketing of their brands is an ever-evolving construct that attracts both new and old customers alike. But timelessness is not a given, and it certainly does not mean a brand is trapped in time, forced to relive a particular journey repeatedly. It is not static but dynamic, says Luxury Society Columnist Mario Ortelli.
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Opinion: Luxury Brands Are All Seeking “Brand Elevation,” Here’s Why It Matters More Than Ever.
Brand elevation has been the buzzword of nearly every luxury company this year, but what does the term actually mean, and how can brands best utilise the practice to increase their relevance with consumers? Luxury Society Columnist Mario Ortelli talks us through why it’s so important for brands to consider.
Opinion: How Can Luxury Brands Prepare For Volatility?
The events of the past few months alone have shown us just how quickly unforeseen events can shake up global markets. As the luxury industry once again pivots to adjust to the challenges they now face, Luxury Society Columnist Mario Ortelli looks at how brands can best prepare, react and future-proof themselves for volatility.
Opinion: The Metaverse Is a New Wave Of Growth. Luxury Brands Should Jump In and Start Building.
The metaverse represents a growing opportunity to embrace in the coming decade. How luxury brands build their presence and interact in the digital space today may determine their future success in the years to come and therefore they should start engaging and get experience with it, says Mario Ortelli, Managing Partner at Ortelli&Co and Luxury Society Columnist.
Opinion: What Does The Store of The Future Look Like For Luxury Brands?
In his latest column for Luxury Society, Mario Ortelli explains why immersive experiences, digital technology and innovation are the key factors of success when building a store of the future and what this new era of retail may bring for luxury brands.
Opinion: Why Will The Gap Between Luxury’s High and Low Performers Continue To Widen?
After facing one of its most turbulent years, there are encouraging signs that the luxury market is on the road to a quick recovery. But a widening gap exists between its highest performers and the lowest performers and will continue to grow. Why?
Opinion: Luxury M&A Opportunities Will Heat Up Post-COVID. Here’s Why.
As the effects of the global COVID-19 pandemic continue to reshape the luxury industry, we can expect to see increased appetite for M&A deals, says Mario Ortelli, managing partner at consultancy Ortelli&Co.
Opinion: How Can Luxury Brands Successfully Price In The Post-COVID World?
An increasing number of luxury brands are adjusting pricing policies to recount for some of the losses incurred from the global COVID-19 pandemic, but will this strategy serve their interests in the long-term? Mario Ortelli, managing partner at consultancy Ortelli&Co, discusses the key strategic points for brands to consider.
Opinion: Luxury Companies Should Jump On The Opportunities in Pre-Owned
There has never been a better time for luxury companies to take advantage of the opportunities in the pre-owned market, thanks to a shift in consumer values, an expanding customer…