Lydianne Yap

Lydianne is a seasoned marketing and communications professional with over a decade of experience in the luxury industry. Having spent six years in Shanghai, she also has a deep understanding of China’s evolving luxury landscape. Currently Global Marketing & Communications Director at DLG, she previously led marketing efforts for DLG China. Before that, she honed her editorial expertise at Prestige in Singapore and later as China Editor of Luxury Society.

Lydianne

Yap

Global Marketing & Communications Director

Latest articles from

Lydianne

DIGITAL

Watches and Wonders Shanghai: The Digital Revolution

The second edition of Watches and Wonders in Shanghai brought with it an even bigger and better offline and online experience for consumers.

LEADERS

LS Keynote 2020 Speaker Series: Esteban Liang

Ahead of the upcoming Luxury Society Keynote in Shanghai, Esteban Liang, CEO of GBMax, Max Mara Group of Brands, tells us more about his thoughts on the changing digital landscape in China.

EVENTS

Save the Date: Luxury Society Keynote Shanghai 2020

In this year’s edition of its annual flagship event in Shanghai, Luxury Society will be throwing the spotlight on the new state of commerce in China, and delving into how its fast maturing digital ecosystem can offer new opportunities to brands in the market.

DIGITAL

How Can Brands Ride on China’s Rebound from COVID-19?

With reports on revenge buying circulating in mainstream media and analysts predicting a second quarter rebound, what digital strategies should international brands consider leveraging in China to ride out the…

LEADERS

Michel Lamunière: “Print is going to thrive in luxury and fashion”

Hot on the heels of Tatler Asia’s revamp, its Chairman and CEO Michel Lamunière tells Luxury Society why print media will never die and what the modern luxury consumer is truly looking for.

LEADERS

Breitling’s Antonio Carriero: “The brand is still in transformation”

While the brand has made huge inroads globally on the digital front over the last few years, it has no plans to stop just yet, shares the brand’s Chief Digital and Technology Officer.

DIGITAL

The WeChat Luxury Index 2020: Content is No Longer King

As consumers grow increasingly discerning, how can brands adapt and evolve their content to stay relevant? The latest report from DLG (Digital Luxury Group) and JINGdigital delves into the topic…

CAMPAIGNS

Why Retro Games Are Winning Over Chinese Consumers

From Chanel’s retro arcade pop-up to Louis Vuitton’s 16-bit video game, luxury brands have been reviving old school games to reconnect with today’s generation of consumers. Why does this strategy…

EVENTS

[Video] LS Keynote 2019: How To Maintain Exclusivity in Omnichannel Retail

Brand Director for LOUIS XIII in Greater China, Cheryl Chong, shares more about how the high-end French cognac brand managed to upkeep its exclusive image while going on e-commerce marketplaces in China.

EVENTS

Luxury Society Keynote 2019: Full Speaker Line-up Announced

With executives from leading luxury brands like LVMH, Four Seasons Hotels and Resorts and LOUIS XIII slated to speak, this year’s Luxury Society Keynote in Shanghai looks set to be…