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Lydianne Yap

Lydianne is a seasoned marketing and communications professional with over a decade of experience in the luxury industry. Having spent six years in Shanghai, she also has a deep understanding of China’s evolving luxury landscape. Currently Global Marketing & Communications Director at DLG, she previously led marketing efforts for DLG China. Before that, she honed her editorial expertise at Prestige in Singapore and later as China Editor of Luxury Society.

<img src="https://luxurysociety.com/wp-content/uploads/2025/04/Lydianne-Yap.jpg" alt="Author Image">

Lydianne

Yap

Global Marketing & Communications Director

Lydianne is a seasoned marketing and communications professional with over a decade of experience in the luxury industry. Having spent six years in Shanghai, she also has a deep understanding of China’s evolving luxury landscape. Currently Global Marketing & Communications Director at DLG, she previously led marketing efforts for DLG China. Before that, she honed her editorial expertise at Prestige in Singapore and later as China Editor of Luxury Society.

Latest articles from

Lydianne

How Can Brands Ride on China’s Rebound from COVID-19?

With reports on revenge buying circulating in mainstream media and analysts predicting a second quarter rebound, what digital strategies should international brands consider leveraging in China to ride out the…

Michel Lamunière: “Print is going to thrive in luxury and fashion”

Hot on the heels of Tatler Asia’s revamp, its Chairman and CEO Michel Lamunière tells Luxury Society why print media will never die and what the modern luxury consumer is truly looking for.

Breitling’s Antonio Carriero: “The brand is still in transformation”

While the brand has made huge inroads globally on the digital front over the last few years, it has no plans to stop just yet, shares the brand’s Chief Digital and Technology Officer.

The WeChat Luxury Index 2020: Content is No Longer King

As consumers grow increasingly discerning, how can brands adapt and evolve their content to stay relevant? The latest report from DLG (Digital Luxury Group) and JINGdigital delves into the topic…

Why Retro Games Are Winning Over Chinese Consumers

From Chanel’s retro arcade pop-up to Louis Vuitton’s 16-bit video game, luxury brands have been reviving old school games to reconnect with today’s generation of consumers. Why does this strategy…

[Video] LS Keynote 2019: How To Maintain Exclusivity in Omnichannel Retail

Brand Director for LOUIS XIII in Greater China, Cheryl Chong, shares more about how the high-end French cognac brand managed to upkeep its exclusive image while going on e-commerce marketplaces in China.

Luxury Society Keynote 2019: Full Speaker Line-up Announced

With executives from leading luxury brands like LVMH, Four Seasons Hotels and Resorts and LOUIS XIII slated to speak, this year’s Luxury Society Keynote in Shanghai looks set to be…

How Luxury Brands Can Build Up A Chinese E-commerce Presence

Throwing the spotlight on e-commerce opportunities in China, the first of Luxury Society’s new series of events around the globe got off to a running start in New York City…

Save The Date: Luxury Society Keynote Shanghai 2019

Luxury Society is back with its flagship Keynote event in Shanghai, this time with a focus on omnichannel and customer experiences.

Are Luxury Brands Engaging Their WeChat Communities?

DLG (Digital Luxury Group) has just released the first part of the 2019 WeChat Luxury Index, which focuses on the engagement performance of luxury brands on WeChat. Here are some interesting insights we gleaned from the second edition of the report.