Louise-Anne Fort

Louise-Anne Fort is an Account Executive at Digital Luxury Group, based in Geneva. She has previously worked for the emerging brand Vanessa Schindler and The Consultancy Group, where she assisted with digital marketing, strategy and content creation. At DLG, she is responsible for clients’ 360 digital marketing activities in the high horology and lifestyle universes, ranging from paid media to social media and website design and development. She is passionate about fashion and luxury, closely following trends reshaping the industry today.

Louise-Anne

Fort

Account Executive, Digital Luxury Group

Louise-Anne Fort is an Account Executive at Digital Luxury Group, based in Geneva. She has previously worked for the emerging brand Vanessa Schindler and The Consultancy Group, where she assisted with digital marketing, strategy and content creation. At DLG, she is responsible for clients’ 360 digital marketing activities in the high horology and lifestyle universes, ranging from paid media to social media and website design and development. She is passionate about fashion and luxury, closely following trends reshaping the industry today.

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Louise-Anne

CONSUMERS

Is Mobility Media The Next Big Thing in Digital Advertising? Uber Thinks So.

With the rising costs of customer acquisition, combined with a competitive landscape of attention scarcity, luxury brands are trying yet another pathway to reach their audiences: mobility media, which Uber says offers a 100 percent share of voice during a customer’s journey. But how effective is it, and how does the car-ride-sharing app measure its success?

CONSUMERS

Millennials and Gen-Z Are Watching Less TV Than Before. How Can Luxury Brands Make The Most of It?

Interest in TV and film from younger audiences like millennials and Gen-Z is waning but the big and small screen still represents an opportunity for luxury brands to tap into, says Louise-Anne Fort, DLG Performance Marketing Executive.

CONSUMERS

The Deep Dive: How Searches For Luxury’s Iconic Products Grew During The Pandemic

A Chanel handbag, a Hermès scarf, a Rolex watch. What do all these products have in common? They are iconic products that during times of crisis, luxury consumers have sought out. The past two years have seen an increase in Google search demand for icons such as these, according to exclusive data from DLG, and the trend looks set to continue in the coming year.