As the future of luxury, marketing to millennials has never been more important. Here, FutureCast provides an exclusive excerpt of its latest research deciphering the millennial mindset for both brands and marketers.
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Trail Blazers: Entrepreneurialism & The Affluent Millennial Population
The millennials are set to rule more than just luxury consumption – they are also on track to take innovation and wealth creation to the next level, predicts Futurecast.
Insight: What Do Millennials Want From Luxury Watches & Jewellery?
Luxury Society Knowledge Partner Futurecast looks into the affluent millennial jewellery box to reveal insights into the watch and jewellery preferences and purchasing modes of this lucrative and growing set.
Insight: Affluent Millennials & Their Money Mindsets
Affluent millennials are a small but very powerful millennial segment, but their attitude towards money management and spending is specific, so brands would do well to tailor their approach, writes FutureCast.
Understanding Segments of Affluent Millennials Part 4: Calculated Go-Getters
Affluent millennials are a coveted set for luxury brands to capture, but they are anything but homogeneous. Here, FutureCast looks at the ‘Calculated Go-Getters’ segment as the final instalment in its four-part series on the generation.
Understanding Segments Of Affluent Millennials Part 1: Active Influencers
Affluent millennials are a coveted set for luxury brands to capture, but a tricky target. In the first of a four-part series, FutureCast zones in on the key consumer segments and how brands can connect with each.
Female Millennials Reveal Unlikely Brand Love
The affluent millennial set is a force on the rise, with surprising tastes that are altering the very definition of luxury. Brands need to tune in to adapt and attract their attention, as Leah Swartz of FutureCast explains.
Understanding Segments Of Affluent Millennials Part 3: Big City Bachelors
Affluent millennials are a coveted set for luxury brands to capture, but they are anything but homogeneous. Here, FutureCast looks at the ‘Big City Bachelors’ segment as part of its four-part series on the generation.