Has Amazon Lost the Luxury Game?
Amazon is building up their brand image when it comes to luxury. However, high-end brands favour full control over their merchandise and delivering a luxury experience online through their own…
Latest articles from
Kimberly
How Instagram Has Changed the Way We Shop for Engagement Rings
Female, millennial consumers are increasingly participating in the selection of engagement rings on social media, thereby prompting private jewellers into becoming Instagram influencers. “A Diamond Is Forever” was the slogan…
Content-Driven Companies Set New Rules in the Luxury Space
In recent years, content-driven luxury brands have taken over social media. These brands are winning in every channel that matters to Millennials by carefully listening to their users and optimizing…
Focus: Luxury Fashion x Technology
Last week, Net-A-Porter founder Natalie Massenet became a Dame Commander of the Order of the British Empire. Against this backdrop, we investigate how technology has transformed the luxury landscape forever.
Luxury Insight: Are Millennials & Synthetic Diamonds Ready To Tie The Knot?
As the definition of luxury continues change, some of the affluent Millennials segment leading the shift are exhibiting an interest in synthetic diamonds over natural. Here, Kimberly De Geer explores this emerging trend.