As Chinese millennials continue to search for ways to express their individualism, scents have become the new frontier.
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CONSUMERS6 min read
How Luxury Brands Are Reaching China’s Millennials Shoppers with Art Exhibitions
Selfie-obsessed and experience-hungry, today’s generation of young consumers are flocking to the rich and immersive expositions created by luxury brands in droves. Between Louis Vuitton’s “Volez, Voguez, Voyage”, Gucci’s “The…







