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Jiaqi Luo

Born and raised in Shenzhen, Jiaqi moved to Milan in 2017 after studying art history in the United States. She writes about Chinese millennial’s luxury consumption and evolving taste. As a member of China’s post-90s generation, she also covers how luxury marketing reflects social changes.

Author Image
Jiaqi
Luo

Born and raised in Shenzhen, Jiaqi moved to Milan in 2017 after studying art history in the United States. She writes about Chinese millennial’s luxury consumption and evolving taste. As a member of China’s post-90s generation, she also covers how luxury marketing reflects social changes.

Latest articles from

Jiaqi

CONSUMERS1 min read

The Untapped Potential of Sexy Lingerie in China

CONSUMERS2 min read

Niche Perfumes: China’s Growing Appetite for Unusual Fragrances

As Chinese millennials continue to search for ways to express their individualism, scents have become the new frontier.

CONSUMERS6 min read

Luxurious, Effective, And Highly Technical: Chinese Beauty Trends To Watch In 2019

As Chinese consumers grow increasingly well-informed and demanding when it comes to skincare and cosmetics, brands need to up the ante to stay relevant in the eyes of this generation…
CONSUMERS6 min read

How Luxury Brands Are Reaching China’s Millennials Shoppers with Art Exhibitions

Selfie-obsessed and experience-hungry, today’s generation of young consumers are flocking to the rich and immersive expositions created by luxury brands in droves. Between Louis Vuitton’s “Volez, Voguez, Voyage”, Gucci’s “The…
CAMPAIGNS7 min read

How Prada Is Sharpening Its Digital Presence In China To Stay Relevant

Having posted losses since 2014, the beleaguered Italian fashion label is now on the road to recovery with a brand new creative identity and marketing strategy. Over the last decade,…
CONSUMERS6 min read

China’s 300-billion Daigou Business: What’s Next After the Government Crackdown?

As aftershocks of the clampdown on Daigous continue to reverberate through the luxury shopping community in China, e-commerce platforms are rising to fill the gap. The launch of China’s new…
CAMPAIGNS5 min read

The Gucci Formula: When Storytelling in China is Done Right

As European luxury labels struggle to adapt their marketing messages to a growing group of young Chinese shoppers, Gucci stands out from the pack with its relatable storytelling efforts.

CAMPAIGNS5 min read

China’s Street-wear Obsession: Why Yo’Hood Works

Initially an editorial platform, Yo’Hood has grown to become China’s foremost streetwear empire. For those who went to school in China in the early 2000s, seeing the name Yoho! or…