As Chinese millennials continue to search for ways to express their individualism, scents have become the new frontier.
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Jiaqi
Luxurious, Effective, And Highly Technical: Chinese Beauty Trends To Watch In 2019
As Chinese consumers grow increasingly well-informed and demanding when it comes to skincare and cosmetics, brands need to up the ante to stay relevant in the eyes of this generation…
How Luxury Brands Are Reaching China’s Millennials Shoppers with Art Exhibitions
Selfie-obsessed and experience-hungry, today’s generation of young consumers are flocking to the rich and immersive expositions created by luxury brands in droves. Between Louis Vuitton’s “Volez, Voguez, Voyage”, Gucci’s “The…
How Prada Is Sharpening Its Digital Presence In China To Stay Relevant
Having posted losses since 2014, the beleaguered Italian fashion label is now on the road to recovery with a brand new creative identity and marketing strategy. Over the last decade,…
China’s 300-billion Daigou Business: What’s Next After the Government Crackdown?
As aftershocks of the clampdown on Daigous continue to reverberate through the luxury shopping community in China, e-commerce platforms are rising to fill the gap. The launch of China’s new…
The Gucci Formula: When Storytelling in China is Done Right
As European luxury labels struggle to adapt their marketing messages to a growing group of young Chinese shoppers, Gucci stands out from the pack with its relatable storytelling efforts.
China’s Street-wear Obsession: Why Yo’Hood Works
Initially an editorial platform, Yo’Hood has grown to become China’s foremost streetwear empire. For those who went to school in China in the early 2000s, seeing the name Yoho! or…