Luxury marketers, long seen as resistant to change, have benefited from the progress made in augmented reality, virtual reality and artificial intelligence during the first half of 2017. Here are 10 software and technology efforts in luxury marketing for the first half of 2017.
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Shifting Attitudes Toward Material Goods Consumption Sees the “Good Life” Redefined
The United States’ current political and social tensions have opened opportunities for brands that support consumer aspirations of balance, health and connections, causing challenges to arise for traditional luxury players.…
