Cannes Lions is the largest festival of creativity in the world, celebrating the best of advertising over the past 12 months, yet there is one particular industry that seems to be absent every year: luxury. But why? DLG Global Chief Creative Officer and two-time judge Frederic Bonn delves into the subject and breaks down how luxury brands can better leverage their creativity to their advantage.
Frederic Bonn
Frederic Bonn is the Global Chief Creative Officer at DLG, where he is responsible for leading the development of transformative ideas for its clients and fostering an inclusive creative culture. From Creative Director to Global CCO in New York, Paris, and London, he has led and mentored teams to create engaging brand experiences and digital storytelling at agencies such as EuroRSCG (Havas), Ogilvy, Razorfish, Mirum & J. Walter Thompson, and Hearst and has worked alongside high-profile brands to create innovative projects such as Louis Vuitton Journeys global campaign, Mercedes-Benz Tweet Race, and l’Oréal Paris digital reinvention.
Frederic
Bonn
Global Chief Creative Officer, Digital Luxury Group
Frederic Bonn is the Global Chief Creative Officer at DLG, where he is responsible for leading the development of transformative ideas for its clients and fostering an inclusive creative culture. From Creative Director to Global CCO in New York, Paris, and London, he has led and mentored teams to create engaging brand experiences and digital storytelling at agencies such as EuroRSCG (Havas), Ogilvy, Razorfish, Mirum & J. Walter Thompson, and Hearst and has worked alongside high-profile brands to create innovative projects such as Louis Vuitton Journeys global campaign, Mercedes-Benz Tweet Race, and l’Oréal Paris digital reinvention.