Luxury brands need to act as guardians of craftsmanship and provenance to communicate better with the new consumers of tomorrow, who are specifically looking for new codes of authenticity that are embedded in archival behaviours, says Fiona Harkin, Foresight Editor at The Future Laboratory.
Fiona Harkin
Fiona Harkin joined The Future Laboratory in 2022, having spent 20 years working in leading forecasting and insight agencies as a content director and a journalist, delivering strategic foresight and creative content to forward-thinking businesses. Fiona brings considerable cross-sector expertise to her role leading the LS:N Global site, ranging from the digital commerce and tech sectors to the fashion and media industries.
Fiona
Harkin
Foresight Editor, The Future Laboratory
Fiona Harkin joined The Future Laboratory in 2022, having spent 20 years working in leading forecasting and insight agencies as a content director and a journalist, delivering strategic foresight and creative content to forward-thinking businesses. Fiona brings considerable cross-sector expertise to her role leading the LS:N Global site, ranging from the digital commerce and tech sectors to the fashion and media industries.