Luxury’s traditional “white glove” service faces a digital crisis. As technology democratises personalisation, heritage brands must leverage AI and real-time data to anticipate individual needs or risk losing their premium positioning to more digitally savvy competitors.
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Dominic
The Ghost in the Machine: Why AI’s Biggest Challenge in Luxury Is Organisational, Not Technical
AI promises to transform luxury, yet most brands remain stuck experimenting. The bottleneck isn’t technical capability – it’s organisational inertia. Fragmented teams, outdated structures, and misaligned metrics prevent companies from translating AI insights into action.
From Data to Decisions: Why Watchmaking’s AI Future Depends on Mastering the Fundamentals
The luxury industry sits on a goldmine of customer data spanning decades. Yet even as AI promises to unlock unprecedented insights, many brands remain trapped in pilot purgatory – enthusiastic about the technology’s potential but struggling to move beyond experimentation. How can this change?