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Diana Verde Nieto

Diana Verde Nieto is the co-founder and CEO of Positive Luxury, the company behind the Butterfly Mark; a unique interactive trust mark awarded to luxury lifestyle brands in recognition of their commitment to having a positive impact on people and the planet, providing wordless reassurance that a brand can be trusted.

<img src="https://luxurysociety.com/wp-content/uploads/2023/12/DianaVerdeNietoProfilePicture.jpeg" alt="Author Image">

Diana

Verde Nieto

Founder & CEO, Postitive Luxury

Diana Verde Nieto is the co-founder and CEO of Positive Luxury, the company behind the Butterfly Mark; a unique interactive trust mark awarded to luxury lifestyle brands in recognition of their commitment to having a positive impact on people and the planet, providing wordless reassurance that a brand can be trusted.

Latest articles from

Diana

Luxury VS Fast Fashion: Live Battle Or Blurred Lines?

Luxury and fast fashion were once at opposite ends of a well-understood spectrum, but changing times and recent comments from an exodus of high-end creatives from luxury lines suggest a new order is emerging.

Luxury Fashion & The Great Fur Debate

Paris Fashion Week might be over, but the buzz over the use of fur and animal skins in luxury fashion is just warming up, with the recent Hermes Birkin Bag furore adding fuel to the fire. Here, Positive Luxury takes a closer look at the debate.

Luxury, Sustainability & Best Practice

From Kering and LVMH, Chopard to Tiffany and the Chalhoub Group, sustainability is slowly but surely rising in prevalence amongst luxury brands. Here, Positive Luxury CEO Diana Verde Nieto examines best practice.

Luxury, Trust & Transparency

Diana Verde Nieto, Co-Founder and CEO of Positive Luxury, examines why brand trust boosts the bottom line and how luxury players can enhance the consumer connection.