Charlotte Parks-Taylor

Charlotte directs Cream’s luxury team, developing and leading marketing strategies for luxury brands. Charlotte joined Cream in 2013 as a graduate trainee. She has lead strategic media planning across multimedia channels, connecting brands with affluent audiences, including Boodles, The Watch Gallery and William and Son. Charlotte graduated from the University of Durham with a BA in Politics.

Charlotte

Parks-Taylor

Client Director, Cream UK

Charlotte directs Cream’s luxury team, developing and leading marketing strategies for luxury brands. Charlotte joined Cream in 2013 as a graduate trainee. She has lead strategic media planning across multimedia channels, connecting brands with affluent audiences, including Boodles, The Watch Gallery and William and Son. Charlotte graduated from the University of Durham with a BA in Politics.

Latest articles from

Charlotte

CONSUMERS

The End of Lying: The New Transparency in Luxury & Politics

The wave of populist sentiment across the globe has shown us just how disillusioned and disenfranchised modern consumers are with traditional relationships with authority. What does this trend of transparency…

CONSUMERS

The Changing Language of Luxury: Experience, Education, and Poetry

Today’s luxury brands operate in a world where the old systems of delivering prosperity are somewhat broken, and the language on which luxury was built is unrecognisable. Cream UK’s Charlotte Parks-Taylor walks us through the reasons that brands need to focus on experience, education, and poetry to speak to today’s luxury consumer.