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Ceci
Joannou
Head of Wholesale

Originally from Milan but long settled in London, Ceci has extensive experience in commercial distribution in the fashion and luxury sector, first in-house as well as on a consulting basis. She excels at working with diverse businesses to develop and implement sound growth strategies and improve overall brand profitability. She founded Brand + Commercial to address a a lack of functional, actionable insight in this space. Through Brand + Commercial, Ceci works companies in the sector to offer strategic business insight and tactical operational expertise. Ceci continues to write for a number of trade publications and is a regular speaker at leading industry events. She holds an MBA from Bocconi School of Business in Milan, as well as an Bachelor of Law from King’s College London.

Author Image
Ceci
Joannou
Head of Wholesale

Originally from Milan but long settled in London, Ceci has extensive experience in commercial distribution in the fashion and luxury sector, first in-house as well as on a consulting basis. She excels at working with diverse businesses to develop and implement sound growth strategies and improve overall brand profitability. She founded Brand + Commercial to address a a lack of functional, actionable insight in this space. Through Brand + Commercial, Ceci works companies in the sector to offer strategic business insight and tactical operational expertise. Ceci continues to write for a number of trade publications and is a regular speaker at leading industry events. She holds an MBA from Bocconi School of Business in Milan, as well as an Bachelor of Law from King’s College London.

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