Imagination China’s group creative director explains how new experience centres are changing how consumers engage with physical spaces.
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Lower Tier Cities Biggest Driver of China Ecommerce Growth
SCMP’s annual report highlights the significant opportunity for brands outside China’s most populous centres, and highlights KOLs as an essential marketing tool. China’s lower tier cities are the biggest growth…
Still Growing: Burgeoning Online Retail Sales Driving China’s Economy
The digital economy is transforming consumption patterns and has become a key driver of economic growth. China is currently in the age of the ‘Consumer Economy’ and being the world’s…
China’s Top 100 Brands: Chanel The Most Wanted Again
The luxury company plays by its own distinct rules when it comes to marketing. Elsewhere in China’s Top 100 Brands chart, Apple slips a few spots, while Uber plummets down…
To Post-90s Chinese, Luxury Is No Longer for Rich People
An Ogilvy study says to make luxury matter to the post-90s generation of young Chinese, brands have to change six marketing rules. What do white-collar professionals, performing artists, college students,…
Why APAC Consumers Are Sharing Less Data Online
Expected to be worth an additional $1.16 trillion by 2021 due to digital transformation, the digital economy in Asia-Pacific is booming. However, a recent study by Dentsu Aegis Network revealed…
Are Your Campaigns out of Sync with Consumers?
If not, how can you be sure your content aligns with the factors that really matter to audiences? Marketers know they need to put consumers back at the heart of…
China Leading the World for Luxury Digital Advertising
Asia’s biggest economy is the most advanced digital market for luxury advertising, according to the latest Zenith study. Digital advertising is by far the biggest growth sector for advertisers in…
China’s Ecommerce Giants Want Exclusivity, Brands Have to Deal with It
Brands have to weigh the benefits and synergies of the major ecommerce platforms, said Tom Birtwhistle, PwC Hong Kong digital consulting director. While Tmall currently owns about 57% of market…