Bénédicte Matran

Bénédicte is Marketing Manager France & Switzerland at Launchmetrics. Prior to that she was Marketing and Research Director for five years at a social listening specialist company where she developed her analytical skills.

Bénédicte

Matran

Marketing Manager France & Switzerland, Launchmetrics

Latest articles from

Bénédicte

DIGITAL

The Red Carpet Is Back. Luxury Brands Should Take Note.

After more than a year of cancelled events in the entertainment industry, the Cannes Film Festival returned as an important platform for luxury fashion, jewellery and beauty brands to shine once more, attracting an accumulated $101 million in Media Impact Value according to data from Launchmetrics and DLG.

DIGITAL

Panerai and A. Lange & Söhne Generate Most Media Impact Value During Watches & Wonders Shanghai 2020

At a time when digital channels have become more important than ever, the latest study from Launchmetrics and DLG shows the importance of working with local channels to improve a brand’s total Media Impact Value during its special events.