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Annick-Ange is a French graduate from ESSCA Ecole de Management. After having lived and studied across Europe and Africa, she moved to Shanghai to study China-Europe International Business, as well as Digital Marketing. Her global perspective and her experience in luxury retail allow her to cover topics related to market trends and consumer behavior.

Annick-Ange

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Contributor

Annick-Ange is a French graduate from ESSCA Ecole de Management. After having lived and studied across Europe and Africa, she moved to Shanghai to study China-Europe International Business, as well as Digital Marketing. Her global perspective and her experience in luxury retail allow her to cover topics related to market trends and consumer behavior.

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Annick-Ange

EVENTS

LS Keynote 2019 Speaker Introduction: Pablo Mauron, DLG (Digital Luxury Group)

Luxury brands need to find ways to adapt and integrate their globally-developed creative assets for use in different markets – especially China, says Pablo Mauron, Partner and Managing Director China at DLG.

CAMPAIGNS

Why Valentino Wins the Chinese Valentine’s Day Game

In a sea of luxury brands struggling to stand out during the gifting extravaganza that is Chinese Valentine’s Day (Qixi), Valentino managed to rise above by leveraging hunger marketing to…