As WeChat continues to evolve, it has become more than just a social touchpoint for brands; it can also help brands turn traffic into conversions, shared Tencent’s George Xie at the recent Luxury Society Keynote in Shanghai.
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[Video] LS Keynote Shanghai 2020: The Digital Transformation of International Brands in China
The panel discussion shed light on how international luxury brands are speeding up their digital transformation in China and adapting their internal structures and external strategies in this context.
CIIE: International Brands Step Up Their Efforts in China
The third edition of the China International Import Expo (CIIE) made waves as the world’s largest offline exhibition this year. How did international fashion and beauty brands leverage this opportunity to increase their visibility in the market?
Shanghai Keynote 2020: Full Speaker Line-Up Announced
With one day to go before the event, Luxury Society reveals the full programme and speaker line-up for its annual Luxury Society Keynote 2020 in Shanghai.
LS Keynote 2020 Speaker Series: Jacques Roizen
Ahead of the upcoming Luxury Society Keynote in Shanghai, Pandora China’s Senior Vice President and General Manager Jacques Roizen shares his thoughts on the digital landscape in China.
LS Keynote 2020 Speaker Series: John Liu
Ahead of the upcoming Luxury Society Keynote in Shanghai, John Liu – Founder, Chairman and Chief Executive Officer at Buy Quickly – weighs in on how brands should build up their e-commerce presence in China.
How Can Luxury Brands Gain Ground On Singles’ Day Without Discounting?
Luxury brands wanting to dive into e-commerce in China can’t bypass Singles’ Day. Besides discounting – which tends to have a negative impact on brand value – what are some…
Re-commerce: Luxury’s Next Big Thing?
From ThredUp’s pending initial public offering to Gucci’s partnership with The RealReal, the luxury online re-commerce business is finding its space in the market with the support of both investors and brands.
Can Capsule Collaborations With Luxury E-Commerce Platforms Offer Brands New Opportunities?
Collaborating on capsule collections with luxury brands has been a key part of e-tailer Mytheresa’s product strategy. How does working with luxury retailers on such product lines help brands to stand out?
Opinion: What’s Next For Fendi With Kim Jones at The Helm?
This September, Kim Jones took the reins of Fendi as its Artistic Director of women’s ready-to-wear, haute couture and fur collection. Will Fendi stay true to the identity the late Karl Lagerfeld built over decades, or find a new lease of life with this trailblazing designer at the helm?