In advance of the upcoming Luxury Society Keynote in Shanghai, Kai Liu, President and Chief Operating Officer of Leqee, spoke with Luxury Society about recent trends and current challenges in the Chinese luxury e-commerce landscape.
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The Generational Shift of the Luxury Market in China
The rapidly expanding Chinese luxury market has been in transition. While the purchasing power of young customers is undeniably increasing, mature consumers continue to account for half of all luxury consumption in this country. How can luxury brands understand and respond to China’s “generational shift”?
Chinese Luxury Investors: Hear Them Roar
The growing presence of Chinese investors in the global fashion and luxury landscape is but a small indication of the market’s potential. As the China market grows in stature, the value of Chinese capital to global brands will continue to expand.
What does the SPAC Frenzy Mean for the Fashion and Luxury Industry?
In today’s volatile market environment, special purpose acquisition companies are making a comeback. The Ermenegildo Zegna Group will go public via this vehicle this year, while luxury juggernaut Bernard Arnault has joined hands with financier Jean-Pierre Mustier to launch a SPAC in Amsterdam focused on European financial deals.
Hilton’s Luxury Head: “Luxury Has Always Been Well-Positioned to Adapt.”
With easing travel restrictions, the hospitality industry – and particularly the luxury hotel sector – is starting to rebound. Dino Michael, Senior Vice President and Global Category Head, Luxury Brands at Hilton, talks about the outlook for the luxury hospitality industry and new trends that have emerged over the past year in an exclusive interview with Luxury Society.
When Luxury Watchmaking Meets Chinese E-commerce Festivals
E-commerce shopping festivals in China are increasingly seen as a pivotal opportunity for luxury brands to connect with local consumers, and luxury watchmakers are now leveraging these events in a range of different ways. Among them is Swiss watchmaker Breitling, whose tactics this recent 618 further demonstrates why the brand continues to be at the digital fore in the market.
How Can Luxury Brands Leverage Shopping Events and Local Festivals on Tmall?
As the focus on local shopping festivals like Singles Day and 618 continues to intensify in China, globally recognised celebrations and milestones are beginning to resonate less strongly with Chinese shoppers. What does this mean for international brands, and how can they adapt and develop marketing strategies around these local milestones on e-commerce platforms accordingly? Find out more in DLG’s latest white paper on Leveraging Local Festivals and Milestones on Tmall.
Will Brand-Owned Resale Platforms Disrupt the Reselling Industry?
Fashion and athleisure brands such as Lululemon, Patagonia and COS have all launched official pre-owned resale platforms. This practice not only adds weight to a company’s sustainability agenda but may also be paving the development of the re-commerce market as a whole.
How Can Brands Leverage WeChat to Build DTC E-commerce in China?
Given the penetration of WeChat among Chinese consumers, leveraging WeChat Mini Program Stores has become a pivotal approach for luxury brands to develop a direct-to-consumer e-commerce business in China. DLG’s latest white paper on developing DTC e-commerce on WeChat in China analyses how brands can optimise this channel to deliver sustainable growth.
What Kind Of Exclusivity Are Chinese Luxury Consumers Really Looking For?
As China’s significance continues to rise in the global luxury landscape, luxury brands are launching exclusive marketing campaigns in tandem with local marketing milestones. But understanding the local scene is no mean feat – how can brands create the “exclusivity” that sophisticated Chinese consumers really expect?