As Chinese luxury market matures, understanding the market and its nuances has become a top priority for luxury brands. KPMG China and DLG (Digital Luxury Group)’s newly launched Luxury Redefined paper examines the modern Chinese luxury shopper and key trends reshaping the industry.
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How Can Brands Seek New Growth as China’s Luxury Market Stagnates?
Luxury spending of Chinese consumers is expected to increase by 1 per cent in 2022, while the domestic market will remain stagnant. In the face of a potential shift in the local consumer landscape, how can brands identify market opportunities and maintain a consistent level of growth in the future?
Jacques Roizen: “In a Challenging Consumer Environment, It’s More About Business Optimisations to Outperform the Industry and Competitors.”
In a challenging retail landscape, brands have reached a tipping point and have to re-examine their infrastructure and strategies in China to maximise return on investment. In an interview with Luxury Society, Jacques Roizen, Managing Director, Consulting at DLG (Digital Luxury Group) China talks more about local market dynamics.
The Red Luxury Index: Power of Community
RED, the Chinese digital platform known for lifestyle sharing, has become a pivotal marketing avenue for luxury brands in recent years. This year, DLG (Digital Luxury Group), together with China’s leading content technology company NEWRANK, launched the RED Luxury Index 2022 – the industry’s first benchmark for RED.
How Can Brands Build a “Phygitalised” Consumer Journey?
As brands ramp up their omnichannel efforts, the consumer journey has become increasingly sophisticated. Brands are introducing more “phygitalised” services and experiences to reduce friction across channels. This trend was discussed in detail during a panel discussion at this year’s eTail Asia.
WeChat Luxury Index 2022: The Push Forward
With the rapid development of digital properties outside of the Official Account, such as Mini Program, Channels, and WeCom, brands can provide even richer experiences to users within the WeChat ecosystem. DLG (Digital Luxury Group) and JINGdigital examine how luxury brands fared on WeChat in the previous year and the opportunities ahead.
Social Commerce is Booming. How Can Global Brands Capitalise on the Trend to Stay Ahead?
Pablo Mauron, Partner & Managing Director China at DLG (Digital Luxury Group), discusses how brands can leverage social commerce to scale up their e-commerce efforts ahead of the upcoming eTail Asia 2022 conference.
Why Are Athletes Becoming Luxury Brands’ Ambassadors of Choice in China?
To mitigate the risks associated with Chinese celebrities, luxury brands are now seeking to collaborate with local athletes in the market. Will this trend continue, and how can luxury brands use sporting icons to deepen their connection with local audiences?
Has Hermès’ Strong Momentum Reached a Tipping Point in China?
While its full-year results started on a high note, a lack of growth in the fourth quarter of 2021 was attributed to production capacity issues. Will Hermès be able to keep its momentum going in the face of a decelerating Chinese market?
Will An LVMH Shakeup Work For Ralph Lauren?
Rumours of a potential bid for Ralph Lauren by LVMH has caused a stir in the industry. However, the power dynamics between these two fashion dynasties may be a major impediment to the deal.