The Chinese luxury market is showing no signs of slowing down. Luxury brands are continuing to expand physically in China, how will their playbook change in the post-pandemic era?
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Report: Decoding Luxury Marketing Milestones in China: 520
DLG (Digital Luxury Group) and Re-Hub have teamed up to co-release a whitepaper series titled Decoding Luxury Marketing Milestones in China. In the first edition of the whitepaper, we focus on 520 – China’s Internet Valentine’s Day by examining the e-commerce and social performance of luxury and premium brands during this 520.
How Can Brands Court Chinese Consumers During This Time of Change?
Chinese consumers are becoming more sophisticated and discerning as a result of the large population base, emerging generations, and the pervasiveness of digital touchpoints. KPMG China and DLG recently held a webinar in which they discussed key trends in the Chinese luxury scene and strategies for brands to address them.
Will Kering Be The Next Beauty Disruptor?
Kering has officially established its beauty division Kering Beauté to develop its beauty business, following in the footsteps of LVMH, Chanel, and Hermès. What are the possibilities for Kering Beauté, and how will it reshape the premium beauty landscape?
Hainan, Hong Kong or Paris: Where Will Chinese Shoppers Go?
The relaxation of outbound Chinese travel and the rebound in domestic consumer activity has bolstered the confidence of luxury companies. But how will Chinese consumption be distributed, and will the in-country market continue to expand?
Bain: “The Next China” Is China
Bain estimates that Chinese luxury sales are set to return to 2021 levels between the first and second half of this year. VICs, the duty-free market and global pricing strategies will be key factors impacting the rebound of China’s luxury landscape.
The Evolving Chinese Shopper Is Reshaping the Global Luxury Landscape
As Chinese luxury market matures, understanding the market and its nuances has become a top priority for luxury brands. KPMG China and DLG (Digital Luxury Group)’s newly launched Luxury Redefined paper examines the modern Chinese luxury shopper and key trends reshaping the industry.
How Can Brands Seek New Growth as China’s Luxury Market Stagnates?
Luxury spending of Chinese consumers is expected to increase by 1 per cent in 2022, while the domestic market will remain stagnant. In the face of a potential shift in the local consumer landscape, how can brands identify market opportunities and maintain a consistent level of growth in the future?
Jacques Roizen: “In a Challenging Consumer Environment, It’s More About Business Optimisations to Outperform the Industry and Competitors.”
In a challenging retail landscape, brands have reached a tipping point and have to re-examine their infrastructure and strategies in China to maximise return on investment. In an interview with Luxury Society, Jacques Roizen, Managing Director, Consulting at DLG (Digital Luxury Group) China talks more about local market dynamics.
The Red Luxury Index: Power of Community
RED, the Chinese digital platform known for lifestyle sharing, has become a pivotal marketing avenue for luxury brands in recent years. This year, DLG (Digital Luxury Group), together with China’s leading content technology company NEWRANK, launched the RED Luxury Index 2022 – the industry’s first benchmark for RED.